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New online slots are being developed and released almost daily with the number of online slots software companies increasing at the same time. With this explosion in new online slots the bigger software companies such as Playtech, Microgaming, IGT, NetEnt, Ash Gaming, WMS Gaming and Novomatic are continuously looking to innovate and come up with the next big thing in online slots. Latest online slots. New Customer Offers, 18+, T&C’s Apply to each of the offers below, click “Get Bonus” for more information.

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New online slots are being developed and released almost daily with the number of online slots software companies increasing at the same time. With this explosion in new online slots the bigger software companies such as Playtech, Microgaming, IGT, NetEnt, Ash Gaming, WMS Gaming and Novomatic are continuously looking to innovate and come up with the next big thing in online slots.

According to 888 a “premium online slot machine takes approximately one year and a dozen people working from the idea on a piece of paper to deployment”. With this amount work involved on one online slot it is important that they get it right and make the slot a success.

However, it is not over for the software companies once they deploy the new online slot to players they must keep up with changes to technology in platforms, browsers and operating systems.

New online slots aren’t just about cutting edge technology or originality it is the game play that draws us in and gets us playing.

A slot is successful if it makes money, it is popular and most importantly how long players play the new slot at any one sitting and how often they return to that particular slot; called its “stickiness”.

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